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Abercrombie & Fitch: Hot or Not?

Aymie Rondeau

Posted on May 03 2022

I recently watched a new documentary on Netflix called “White Hot: The Rise and Fall of Abercrombie & Fitch.” It’s definitely worth a watch if you haven’t seen it yet! I was fascinated by the story of turning the company around from a strategic standpoint and following the company’s demise due to the behaviour of their narcissistic leader (former CEO, Mike Jeffries), and negative publicity surrounding the company’s racist, ableist, fatphobic and sexist hiring practices.
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