The Curvy Blog » fashion
Empowered Women Empower Women
Aymie Rondeau
Posted on July 05 2022
It’s my hunch (and this is just a hunch, I have zero scientific evidence to back this up…just 20+ years of professional experience to back up my claims) that part of the reason women are held back from progressing to higher levels in their careers, the C-Suite, Board roles, etc. is because of how we treat one another. Some of you may know what I’m talking about…those sneaky or bullying behaviours that serve to pull other women down, rather than lifting them up.
Style Story: Fashion to Figure
Aymie Rondeau
Posted on June 07 2022
FTF is THE place to go when you want to dress up for a date, night out on the town or beach getaway. We love them for their collabs with plus-size models and influencers, and that they’re a cartoon character-free zone. Their pieces are designed to hug and show off your curves!
Here are some of our favourite looks…
Self-Care Isn't Selfish
Aymie Rondeau
Posted on April 03 2022
During one of my outdoor walks with Peloton, the instructor was talking about changing your mindset from thinking about things that you “should” be doing to things that you WANT to be doing. This really resonated with me, as…if I’ve taken any learnings away from the pandemic…it’s to think about the things that really matter to me and what I want in my life.
What's New in The Shop?
Aymie Rondeau
Posted on November 03 2021
Since we last chatted, we’ve added a TON of new products for Fall and Winter to The Curvy Shop. Everything from cozy shackets and sweaters from Eloquii and Madewell, to faux fur and puffer jackets from Hilary MacMillan, to wide-leg friendly footwear from Keds and Hunter Boots. We are adding new items every week and The Sparkle Shop featuring holiday-worthy looks will be opening very soon!
Why Can’t I Find Outdoor Gear in Plus Sizes?!?
Aymie Rondeau
Posted on October 05 2021
If plus-sized folks want to enjoy outdoor activities like skiing, biking or hiking, you should be able to find suitable clothing and equipment to fit your body. So why can't we find outdoor activity clothing in our size?
How It's Going...and What's Coming Up!
Aymie Rondeau
Posted on July 08 2021
With so much on the go, you’re going to want to stay in-the-know. Many exciting things have happened at The Curvy Shop over the past several weeks, and there are many more cool things in store. Here's what's happened and what's coming up!
It's Been a Minute!
Aymie Rondeau
Posted on July 04 2021
It’s been a minute and I hope you are all having a lovely summer so far. Hard to believe that our last blog was two months ago! One of my goals for 2021 was to write a monthly blog but what can I say, life sometimes gets in the way. I made the call to take the month of June to rest, recharge and focus on other activities.
What is the Fat Tax?
Aymie Rondeau
Posted on May 04 2021
How does the Fat Tax work when it comes to plus-sized clothing?
Essentially, the plus-sized consumer is charged more for an item in plus sizes when the same item produced in straight sizes sells for less.
Many brands try to justify this pricing by claiming that the item costs “more to produce” because of “all of the extra fabric” they need to make plus-sized garments.
What is Size Appropriation?
Aymie Rondeau
Posted on April 05 2021
Size appropriation in fashion means using plus-size or curve models in advertising as a means to attract plus-sized customers, without actually doing the work or selling products to cater to the majority of plus-sized people. Basically, it’s a teaser or a bait and switch.
Winning the Race in Plus-Size Athleisure Wear
Aymie Rondeau
Posted on March 04 2021
Athletic and athleisure wear.
It’s become a bigger part of our wardrobes over the last year, as we’re spending more time at home and working in leggings has become the norm.
Goodbye 2020, Hello 2021!
Aymie Rondeau
Posted on January 01 2021
2021 is upon us! It goes without saying that 2020 has been an interesting year! This definitely won’t be one of those New Year’s Resolutions blogs packed full of #humblebrags and all of the things I accomplished throughout the year. If your biggest achievement was making it through 2020, in one piece or not, THAT IS OK!
When Extending to Extended Sizes Fails
Aymie Rondeau
Posted on August 19 2020
Over the past several months, brands such as Kendall + Kylie and Adidas x Ivy Park have launched collections with extended sizes. In the case of Kendall + Kylie’s Holiday 2019 partnership with US plus-sized retailer Ashley Stewart, it was the first time they had ventured into the world of curvy fashion. And the plus-size fashion world responded with some less-than-favourable feedback.
Shopping for Plus-Size Clothing in Scottsdale
Aymie Rondeau
Posted on January 06 2020
Hey Curvy Girls! Happy New Year! I hope you all had a lovely holiday season with your...
Style Story: Calvin Klein
Aymie Rondeau
Posted on November 06 2019
For anyone who grew up in the 90’s like me, it would be hard not to remember Calvin Kle...
Adventures in Dating as a Plus-Sized Woman
Aymie Rondeau
Posted on October 03 2019
What is it really like to date as a plus-sized woman? Read our blog to hear more about our adventures in dating and our recommendations for some adorable plus-sized date night looks.
Welcome to The Curvy Blog!
Aymie Rondeau
Posted on July 19 2019
Hey there! Welcome to shopthecurvy.com! Thanks for stopping by! Leading up to the website launch, I had a chat with ATB Financial for their “YouTube Live” show – a live video chat that’s available to their employees. We talked about what I’ve been up to and where I want to take the company. We also talked about the up’s and down’s of the crowdfunding campaign, and if I would do it again (maybe not in 2020, but would love to mentor other female entrepreneurs!).
Showing items 1-16 of 16.
