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Traveling while plus-sized…and tall…and anxious…
Aymie Rondeau
Posted on September 10 2022
For the Labour Day long weekend, I took a trip to Comox, British Columbia to hang out with my (favourite) aunt Marilou and her adorable dog Essy. I had a flight booked from Calgary to Vancouver, a short layover and then off to Comox for a 3-night stay. Well…that didn’t exactly go as planned.
Style Story: Fashion to Figure
Aymie Rondeau
Posted on June 07 2022
FTF is THE place to go when you want to dress up for a date, night out on the town or beach getaway. We love them for their collabs with plus-size models and influencers, and that they’re a cartoon character-free zone. Their pieces are designed to hug and show off your curves!
Here are some of our favourite looks…
Abercrombie & Fitch: Hot or Not?
Aymie Rondeau
Posted on May 03 2022
I recently watched a new documentary on Netflix called “White Hot: The Rise and Fall of Abercrombie & Fitch.” It’s definitely worth a watch if you haven’t seen it yet! I was fascinated by the story of turning the company around from a strategic standpoint and following the company’s demise due to the behaviour of their narcissistic leader (former CEO, Mike Jeffries), and negative publicity surrounding the company’s racist, ableist, fatphobic and sexist hiring practices.
What's New in The Shop?
Aymie Rondeau
Posted on November 03 2021
Since we last chatted, we’ve added a TON of new products for Fall and Winter to The Curvy Shop. Everything from cozy shackets and sweaters from Eloquii and Madewell, to faux fur and puffer jackets from Hilary MacMillan, to wide-leg friendly footwear from Keds and Hunter Boots. We are adding new items every week and The Sparkle Shop featuring holiday-worthy looks will be opening very soon!
How It's Going...and What's Coming Up!
Aymie Rondeau
Posted on July 08 2021
With so much on the go, you’re going to want to stay in-the-know. Many exciting things have happened at The Curvy Shop over the past several weeks, and there are many more cool things in store. Here's what's happened and what's coming up!
What is the Fat Tax?
Aymie Rondeau
Posted on May 04 2021
How does the Fat Tax work when it comes to plus-sized clothing?
Essentially, the plus-sized consumer is charged more for an item in plus sizes when the same item produced in straight sizes sells for less.
Many brands try to justify this pricing by claiming that the item costs “more to produce” because of “all of the extra fabric” they need to make plus-sized garments.
What is Size Appropriation?
Aymie Rondeau
Posted on April 05 2021
Size appropriation in fashion means using plus-size or curve models in advertising as a means to attract plus-sized customers, without actually doing the work or selling products to cater to the majority of plus-sized people. Basically, it’s a teaser or a bait and switch.
When Extending to Extended Sizes Fails
Aymie Rondeau
Posted on August 19 2020
Over the past several months, brands such as Kendall + Kylie and Adidas x Ivy Park have launched collections with extended sizes. In the case of Kendall + Kylie’s Holiday 2019 partnership with US plus-sized retailer Ashley Stewart, it was the first time they had ventured into the world of curvy fashion. And the plus-size fashion world responded with some less-than-favourable feedback.
Collaboration with Artist Shannon Smith for Empower Magazine
Aymie Rondeau
Posted on July 16 2020
Our friend Artist Shannon Smith has published the first edition of Empower magazine, and The Curvy Shop has contributed an article on why Canada needs more plus-size fashion.
Shopping for Plus-Size Clothing in Scottsdale
Aymie Rondeau
Posted on January 06 2020
Hey Curvy Girls! Happy New Year! I hope you all had a lovely holiday season with your...
Style Story: Calvin Klein
Aymie Rondeau
Posted on November 06 2019
For anyone who grew up in the 90’s like me, it would be hard not to remember Calvin Kle...
Canadian BOPO Warriors
Aymie Rondeau
Posted on October 18 2019
When I first started learning about Health at Every Size, Body Positivity, Fat Acceptan...
Summer Fashion Feature on Breakfast Television
Aymie Rondeau
Posted on July 22 2019
On July 22nd, The Curvy Shop was excited to launch our online store live on Breakfast Television in Calgary, along with featuring summer fashion - most of which you can get right here!
Welcome to The Curvy Blog!
Aymie Rondeau
Posted on July 19 2019
Hey there! Welcome to shopthecurvy.com! Thanks for stopping by! Leading up to the website launch, I had a chat with ATB Financial for their “YouTube Live” show – a live video chat that’s available to their employees. We talked about what I’ve been up to and where I want to take the company. We also talked about the up’s and down’s of the crowdfunding campaign, and if I would do it again (maybe not in 2020, but would love to mentor other female entrepreneurs!).
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